With Landbot, the process of setting up this connection is very simple. So, when your customer clicks on the button in your feedback request email the bot pulls the data you have about this user from your email database (Mailchimp, SendinBlue, etc.) and uses it to personalize the conversation. Hidden fields allow you to store user data in a URL. So, when your customer clicks on a “Give Feedback” button inside the email, it lands on a chatbot survey landing page where the bot already knows their name or other data such as location, content preferences, etc. Hidden fields enable your chatbot to communicate with the Mailchimp’s (or a similar service’s) database. However, you can achieve the same effect, when sending your web-based survey bot via email using hidden fields. Now, if you are creating a Messenger or WhatsApp chatbot survey, you’ll be able to simply use the variable to pull up the information as this data is associated with the customer user profile on these messaging apps. One of the key benefits of survey bots is their ability to hyper-personalize the experience instantly and for everyone by using their name. Hyper-Personalize the Experience with Hidden Fields You have the opportunity to identify points of friction and improve your conversion flow.ģ. However, you have no idea what happened to those who didn’t make it all the way to the end.īot analytics are more thorough and let you follow customer behavior throughout the questionnaire. With a traditional survey, you can see how many people accessed the form and how many people submitted it. This is perhaps one of the most unique attributes of using a bot to collect customer feedback! Chatbots Let You Analyze Conversation Flow □ Hence, you have a chance to react to particular problems there and then.įor instance, if a customer complains about a problem you are aware of, you can have the bot offer them a discount voucher in the middle of the survey. Chatbots Let You React in Real-Time □♀️īots let you take your customers down different conversation threads based on their answers. Multiple marketing research studies confirm that chatbot surveys (whether presented as part of a popular platform such as Facebook messenger or exist on your website) can, in some cases, double or even triple conversions.įor instance, CONVRG company noticed a 70-80% response rate on their chatbot surveys which was 3x higher than with their usual email surveys. Chatbots Are the Champions of Survey Response Rates □ Caring about a pleasant experience not just before but also DURING a survey is an extra mile down the differentiation lane. Leaving feedback through conversation makes it all the more enjoyable which increases the chances that your customers will take the time to provide you with the information you need. A conversation you load with your brand personality. In fact, it’s fitting to think of it as a conversational form. Chatbots Make Giving Feedback More Fun □♂️Ĭustomer feedback bots transform the survey experience. This way, you can make your surveys part of the browsing/social experience. On the other hand, bots can connect with users and ask for feedback directly on your website, Facebook Messenger, or even WhatsApp. Typical customer feedback survey email typically asks users to navigate away from their inboxes and complete a generic, multiple-choice questionnaire. There are several reasons why you should abandon feedback forms and go for a bot instead.
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